I used to share every single interesting thing I come across on social media. Any content that made me laugh, caused tears to stream down my face, or even those which left me fuming with anger, were all shared, just because I could.
At first, I didn’t think much about it. It’s just sharing content, right? However, over time noticed a similar pattern in my actions and emotions when it comes to sharing content on social media:
First, I noticed that whenever I find content that I found interesting, the first thought that comes to my head upon consumption of said content is: “I should share this.”
Then, without any hesitation, I’d click on the “share” button, spend a minute (or maybe fifteen?) adding my thoughts and feelings as comments, and then give my confirmation: “Submit”.
My shared content and comments now online, I’d then spend the next few minutes “casually” reloading my page again and again, feeling my heart skip a beat whenever the number of likes and shares increase.
When that number eventually plateaus, I then find myself subconsciously looking for the next piece of content to share or comment on. In my mind, I could see nothing wrong in what I was doing; in fact, I was doing a service! I was educating people with my “insights” or delivering entertainment, depending on the nature of the content.
And so I consume and share, consume and share, without giving much thought.
Unfortunately, without realising it, I had gotten myself addicted to the “rewards” of sharing content — the affirmation of my opinions, the satisfaction of receiving attention, and the security in making connections.